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Strada
In 2013 with thirteen years of experience in international racing, working alongside and for the best UCI teams and bicycle manufacturers, we created our vision of the bicycle shop; Push Cartel. Based in the Lake District National Park with the best roads in the country, featuring the brands we enjoyed riding. The ethos was a perfectly fitted bespoke bicycle, ridden with great friends in great locations. This was Push Cartel.
From 2025 with over a decade of progression, we maintain the same core ethos, but with a refocused commitment to exclusively the world's finest bicycles, apparel, and equipment combined with a professional racing team level of service. This is Strada.
Ben & Lloyd
