WILIER Triestina

Wilier Triestina Established 1906, TBassano del Grappa, Italy

Founder: Pietro Dal Molin

Wilier are one of the most historic companies in road cycling, and to this day, they continue to make contemporary race bicycles. Wilier have had some of our favourite cyclists race to victory, riders such as Marco Pantani, Filippo Pozzato, Vincenzo Nibali, Alexander Vinokourov, and Mark Cavendish. We started our business with Wilier and have had so many good times with them over the years at home and in Italy that we feel part of the family. Pretty much every room in the factory has either an espresso machine, or a crucifix in it, or sometimes both. Everybody at Wilier drives as if they are in a race, and everybody is fantastically well dressed. One year, we were lucky enough to spend a stage of the Giro with Wilier. The whole factory was shut down; from mechanics to accountants, everybody road up the mountain to drink, to shout, and to wave hands in the air. Wilier has so much passion for Italian cycling that they will make you want to be part of the family.